Measured, fitted, walked in
Every pair starts with your feet — width, arch and gait — so you leave in shoes that actually fit, not just shoes in your size.
London, Ontario since day one
Your feet willthank you.
A full line of quality footwear for men and women, fitted in person by a family-owned shop that has been keeping London comfortable for years.
- Comfort brands
- 9+
- Full line
- Men & women
- Expert fitting
- In-store
Brands we carry
Why Ovation
The right shoes to fit you — and keep you comfortable all day long
Comfort brands we stand behind
We stock the labels built for all-day wear: Clarks, Rockport, Birkenstock, NAOT, Wolky, Finn Comfort and New Balance.
Family owned, locally run
A London family business dedicated to exceptional service, top quality brands and fair pricing — year after year.
In the store
What we carry
Our ranges rotate with the seasons and we keep many sizes and widths in stock. Call us at 519-471-7556 to check a brand, size or width before you visit.
Comfort & orthotic
Built for foot, heel, knee and hip relief — plus hands-free styles you can step straight into.
- OrthoFeet® hands-free
- Finn Comfort (Narita, Nairobi, Seoul)
- Think! Footwear
- FitFlop
Boots
Work, winter and everyday boots in the widths and sizes we keep on the shelf.
- Redback Australian work boots
- Anfibio, Canadian made
- LOWA handcrafted outdoor
- Ladies' winter boots
Hikers & runners
Trail and road footwear from makers who build around fit, not just fashion.
- Merrell hikers & slip-ons
- Saucony runners
- Fly London
- Rieker antistress
Shoes & sandals
Dress, casual and warm-weather styles, with the seasonal selection rotating through the year.
- Dress shoes
- Casual shoes
- Sandals
- Fall & winter selection
Weather protection
Keep good shoes good through London winters and wet springs.
- NEOS waterproof overshoes
- Galoshes & overshoes
- Insulated & non-insulated styles
On the shelf
Shoes, boots and sandals from the floor
A look at the kinds of footwear we fit every day — styles and sizes rotate, so call ahead if you're after something specific.
Ladies' dress boots
Tall leather boots in the widths and heel heights that actually stay comfortable.
Men's dress shoes
Polished cap-toe oxfords and loafers built on lasts made for real feet.
Hikers & runners
Waterproof leather hikers next to cushioned road runners — fitted for your gait.
Comfort sandals
Adjustable straps and contoured cork footbeds for warm-weather support.
Now carrying
OrthoFeet®
The most comfortable shoes you'll ever wear.
- Tie-less lacing
- Foot & heel pain relief
- Knee & hip comfort
From our customers
What London shoppers say
In store now
Latest from the shop
Kizik hands-free shoes have landed
Step in and go — Kizik's hands-free footwear is now on our shelves in London.
Marked-down sale continues
The marked-down sale is still on. Come check out the deals — hurry in for the best selection.
Best selection goes first
Sizes move quickly on sale racks. Drop by early for the widest choice of styles and fits.
Visit us
Come in and get properly fitted
We're on Hyde Park Road in London, Ontario. Give us a call for current hours or to ask about a brand, size or width before you drive over.